Today, Giorgetti S.p.A. is recognised both on a national and international level. Strong in the knowledge that it has lived through crucial historical moments, Giorgetti continues to grow thanks to the awareness that innovation is rooted in experience and in the ongoing projection in the direction of research. This allows the company to continually evolve, asserting a style and character all its own which translates into an exclusive and timeless product. The last years see the birth of products that especially fit executive offices, exclusive solutions and contract projects.
At the end of the eighties came the true turning point which gave Giorgetti the personality and character to make it a well-known player on the world stage. The company decided to have important people, professional architects, city planners and intellectuals work with the already expert collaborators of the inside R&D department. These people had never thought of designing furniture and they explored new solutions, giving Giorgetti a unique and immediately identifiable style. Among others we mention Massimo Scolari, Lèon Krier and Chi Wing Lo.
The Progetti collection (Giorgetti R&D center) is a series of armchairs and sofas born from the idea of Carlo Giorgetti who took the cue from an elegant handle of an antique walking stick, to give life to the particular armrest that distinguishes it. The arm is in the precious Brazilian essence, the Pau ferro, with a characteristic reddish colour, a non-deforming wood that is rare and almost as precious as ebony. Progetti has been on the market for over two decades and will be on the scene for a long time to come: thanks to its elegance and the sophistication of its forms and materials, it is immune to the passing of time and has become a company icon.
In this period Giorgetti strengthened its presence in Europe by opening branches in Germany and Holland. From the first years of the eighties, despite a consolidated reality and a capillary distribution in Italy and abroad, Giorgetti confronted design and the Matrix brand was born, whose products were designed by Paolo and Adriano Suman, Massimo Morozzi and Anna Castelli Ferrieri. This line of furniture was immediately characterized by highly innovative graphics which showed a willingness to face innovation with freedom, fleeing from trends and fashion.
The Gallery collection was offered as an alternative to the current production, going back to the models of the early 1900s but transferring past ideas into modern lines. The products are a testimony of Giorgetti’s capacity to shape solid wood; the end result is a series of pieces which are skilfully interlocked, without using any adhesive substances.
The Gazebo collection evokes a crucial moment for the company which, in these years, started an important industrialization process and product innovation. The success of these chairs, armchairs and small armchairs was due to the particular wood carving with a bamboo effect and brought to light the need for Giorgetti to implement the use of a special utensil machine, designed by the same technicians of the company, which allows an entire line to be produced.
In the early Sixties finished products began to be exported. The first real modern Giorgetti collections, Gazebo and Gallery, with a unique style, appeared starting from the seventies. Giorgetti was in these years a consolidated company with a capillary distribution, both domestically and internationally.
For the entire post-war period Giorgetti continued to re-elaborate and produce classical models, always maintaining the quality of the product. This experience and the great artisan ability deriving from this were a launching pad for the company’s introduction into a more modern and European panorama.
The company distinguished itself right away for its international spirit, devoted to the exploration of foreign cultures. In the 20’s, Giorgetti was in the American market as an importer of semi-finished carved products with style proposals that salvage different eras. This American activity was the main reason for conceiving and perfecting standard production systems in order to preserve the peculiarity of the carving.
In Brianza, from a cabinet-making activity fundamentally aimed at local use, in this period it was aimed at a more prestigious customer relating to the Monastery of Benedictine nuns in Meda and the noble Milanese families whose daughters were boarded there. Following the expropriation of religious possessions, which brought about investments even abroad, exchange channels were opened which not only increased the circulation of local manufactured goods, but also brought to the region new ideas and models for reproduction.
The first products that Giorgetti produced were carved semi-finished living room furniture, chairs and tables.
In 1898, at the end of the XIX century, Luigi Giorgetti founded his company Giorgetti S.p.A. in Meda, in the heart of Brianza. Starting from a little shop with about 8 workers, in 1898 the first factory was built with about forty employees in charge of the production of furniture in classical style, finely carved.